專業必修/組織行為與理論/林欣美老師/國企次領域/全英課程/碩士班
Organization Behavior and Theory
This course focuses on organization theory and its relevance to management, decision-making, strategy, microeconomics, sociology, and political science. It stands out by integrating with MBA and EMBA programs and encouraging dialogue among Organization Theory, Organizational Behavior, and Management. The course's primary aim is to provide an overview of scientific literature in Organizational Behavior (OB), exploring its historical development and critical research topics at individual and group levels. Students will compare different approaches from various disciplines related to OB research.
Moreover, the course emphasizes the central role of organizations in contemporary society, tracing their evolution from bureaucratic structures to networked firms, showcasing diverse forms like multinationals, religious sects, and Internet companies. Academic study in organization theory evaluates their impact on members' lives and society.
本課程旨在提供學生未來學術和實際探究所需的資訊，侧重於組織理論，包括管理、決策、策略、微觀經濟學、社會學和政治科學的研究。它與MBA和EMBA研究生課程結合，促進組織理論、組織行為和管理之間的對話。主要目標是提供學生組織行為科學文獻的概述，包括歷史發展和主要研究主題，並鼓勵學生批判性比較不同方法。此外，課程強調組織在現代社會的核心作用，追蹤其演變和影響。
隨著產業與公司間的競爭愈來愈激列，如何做好行銷與管理是一個日漸重要的課題。此外，在科技普及與全球化的環境底下，如何進行國際的行銷與管理更是行銷領域非常重要的一門課程。本課程將有系統性的介紹相關的理論基礎，建立正確的觀念內涵。此外，並透過相關的實務案例，讓同學們可以將理論與實務相結合。