中文 ︱ ENGLISH ︱ 不只是念書 ︱ QA問到飽

專任教師

chingichen

許秋萍
教授兼系主任
國立台灣大學博士(密西根大學安娜堡分校訪問學者)
行銷管理、線上社群、線上消費者行為
(049)2910960 ext.4611;4520
 研究室：管院5101
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【Google Scholar Profile】

 https://scholar.google.com.tw/citations?hl=zh-TW&user=dJBn7EgAAAAJ

 

【最高學歷】

  • 2005~2011 國立台灣大學國際企業學系 博士
  • 2010~2011 密西根大學安娜堡分校（University of Michigan, Ann Arbor）訪問學者

 

【期刊論文】

  • Hsu, C. P.* & Wang, B. C. (2025年接受). Does at-home telework decrease employee work efficiency and increase job burnout? Journal of E-Business (電子商務學報)【TSSCI】
  • Hsu, C. P.,* & Lai, C. F. (2024). Does a leader’s motivating language enhance the customer-oriented prosocial behavior of frontline service employees? Asia Pacific Management Review, 29, 1-16.
  • Hsu, C. P.* & Lo, C.Y. (2023). Instant gratification or regret? Exploring antecedents of impulse buying on social media and postpurchase feelings. Journal of Information Management (資訊管理學報), 30(3), 221-254.【TSSCI】
  • Hsu, C. P., & Chang, C. W.* (2022). Does the social platform established by MMORPGs build social and psychological capital? Computers in Human Behavior, 129, 107139.【SSCI】
  • Chang, C. W., & Hsu, C. P. *(2022). How to generate customer and firm benefits through online game product and brand community engagement–online and offline perspectives. Journal of Product & Brand Management, 31(8), 1252-1264.【SSCI】
  • Wu, Shu-Ling and Chiu-Ping Hsu* (2018). Role of Authenticity in Massively Multiplayer Online Role Playing Games (MMORPG): Determinants of Virtual Item Purchase Intention. Journal of Business Research, 39(4), pp. 242-249.【SSCI,國科會管理二學門推薦期刊】
  • Hsu, Chiu-Ping* (2015). Effects of Social Capital on Online Knowledge Sharing: Positive and Negative Perspectives. Online Information Review, 39(4), 466-484.【SSCI】
  • Wang, Shih-Ju*, Chiu-Ping Hsu, Heng-Chiang Huang, and Chia-Lin Chen (2015). How Readers’ Perceived Self-congruity and Functional Congruity Affect Bloggers’ Informational Influence: Perceived Interactivity as a Moderator. Online Information Review, 39(4), 537-555.【SSCI】
  • Hsu, Chiu-Ping*, Chi-Yun Chiang, Chia-Wen Chang, Heng-Chiang Huang and Chia-Chen Chen (2015). Enhancing the Commitment of Nurses to the Organization by Means of Trust and Monetary Reward. Journal of Nursing Management, 23(5), 567-576.【SSCI】
  • Hsu, Chiu-Ping*, Heng-Chiang Huang, Chih-Huei Ko and Shih-Ju Wang (2014). Basing Bloggers’ Power on Readers’ Satisfaction and Loyalty. Online Information Review, 38(1), 78-94.【SSCI】
  • Chang, Chia-Wen, Heng-Chiang Huang, Chi-Yun Chiang, Chiu-Ping Hsu and Chia-Chen Chang (2012). Social Capital and Knowledge Sharing: Effects on Patient Safety. Journal of Advanced Nursing, 68(8), 1793-1803.【SSCI】
  • Hsu, Chiu-Ping, Yi-Fang Chiang and Heng-Chiang Huang (2012). How Experience-Driven Community Identification Generates Trust and Engagement. Online Information Review, 36(1), 72-88.【SSCI】

【教學獎】

  • 113學年度 教學優良獎
  • 112學年度 教學優良獎
  • 110學年度 教學優良獎

【導師獎】

  • 113學年 優良導師獎
  • 112學年 優良導師獎
  • 111 學年 優良導師獎

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