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Tenured-Professor

 chingichen1.jpg

Chen Ching I
Associate Professor
Ph.D. in National Taiwan University
International Makerting, Marketing Research, Marketing Managemant, Database Marketing
(049)2910960 ext.4520、4651 Laboratory: College of Management 5049
This email address is being protected from spambots. You need JavaScript enabled to view it. Meeting Time：2EF

【Google Scholar Profile】

https://scholar.google.com.tw/citations?hl=zh-TW&authuser=2&user=GwGWnfgAAAAJ

【Education】

Ph.D. in International Business, Graduate Institute of International Business, National Taiwan University

Master of Business Administration, Graduate Institute of Business Administration, National Chengchi University Bachelor of International Business, Department of International Business, National Taiwan University.

【Expertise】

Marketing Theory, Marketing Models, Bayesian Statistical Theory, Econometric Theory, Multivariate Statistics, International Business Theory


【Journal Article】

  1. Chen, Ching I, & Chuang, Yen Chi. (2019). The Impact of Product Type, Website Functionality, and Website Type on Online Search Behavior. Journal of Marketing Science, 15(1), 1-20.

  2. Chen, Ching-I and Huang, Ding-Jyun. 2014. Inter-Purchase Time Model for Associated Products, Taiwan Journal of International Business Studies, 8(1), 83-102. (國科會計劃編號102-2410-H-260 -049-)
  3. Chen, Ching-I and Yeh, Ching-Hsuan.2012. Re-examining location antecedents and pace of foreign direct investment: Evidence from Taiwanese investments in China, Journal of Business Research, 65(8), 1171-1178.【SSCI, Impact Factor=1.773】(國科會計劃編號95-2416-H-260-008)
  4. Chen, Ching-I. (2011). Location Sequence Selection Behavior of Taiwanese Investors in Mainland China: Application of Hierarchical Bayesian Ordered Logistic Regression Model. Management and Systems, 18(4), 719-743. [TSSCI] (National Science Council Project No. 95-2416-H-260-008)
  5. Yeh, Ching-Hsuan, Chen, Ching-I, and Sher, Peter J. 2010. Investigation on Perceived Country Image of Imported Food,Food Quality and Preference, 21(7): 849-856. 【SCI, Impact Factor=3.098】
  6. Lin, Ting-Lin, Hsu, Wen Chung, Lin, Hsin-Mei and Chen, Ching-I. 2010. An Enquiry into Hollowing out Effects in Home Exports, Technology, Innovation, and Employment. International Journal of Organizational Innovation.（Published online October 2010）【ABI, EI】
  7. Lin, Ting-Ling, Chen, Ching-I, Hsu, Wei-Tzu, & Lu, Tzu-Ying. (2010). Measuring Healthcare Quality from the Perspective of Experiential Marketing: A Case Study of Hemodialysis Patients. Management Research Journal, 10, 162-184.
  8. Lin, Ting-Ling, Chen, Ching-I, Study on Satisfaction of National Health Insurance and Self-Paying Patients with the Adoption of New Drugs: A Case Study of a Pharmaceutical Company's New Drug. Health Insurance Journal, 5(2), 1-20.
  9. Chen, Ching-I, & Tseng, Fang-Lien. (2009). Exploring Opinion Leader Traits from Social Network Centrality: A Case of Peer Buying Network and Interpersonal Relationship Network among Adolescents. Chinese Journal of Advertising, 14, 56-73.
  10. Lin, Ting-Ling, Chen, Ching-I, 2008, Industry Lifecycle, Technological Characteristics, and Firm Strategy Heterogeneity: Empirical Evidence from Hierarchical Bayesian Regression Models. Journal of Marketing Science, Vol. 4, No. 2, 163-197.
  11. Lin, Ting-Ling, Chen, Ching-I, Jen, Li-Chung, 2007, Debunking the Myth of Unraveling the Relationship between Private Brand Strategy and Performance: Application of Hierarchical Bayesian Regression Models. NTU Management Review, Vol. 18, No. 1, 117-150. [TSSCI]
  12. Jen, Li-Chung, Chen, Ching-I, 2007, Customer Value Migration Path Analysis: Markov Chain Model. NTU Management Review, Vol. 17, No. 2, 133-158. [TSSCI]
  13. Jen, Li-Chung, Lin, Ting-Ling, Chen, Ching-I, Lee, Ji-Ren, 2006
    Optimal Resource Allocation for Value Creation and Marketing Value Proposition Customization in the High-Tech Industry. Sun Yat-Sen Management Review, Vol. 14, No. 1, 11-42. [TSSCI] 
  14. Jen, Li-Chung, Chen, Ching-I, Wang, Chih-Ping, 2005, Personalized New Product Recommendation Systems: A Comparison and Integration of Behavioral-based and Cognitive-based Models. Journal of Marketing Science, Vol. 1, No. 2, 89-105.
  15. Jen, Li-Chung, Chen, Ching-I, Chen, Chen-Yueh, 2005A Study on Establishing Brand Competitive Maps Based on Actual Brand Purchase Behavior. Taiwan Journal of Management, Vol. 5, No. 2, 169-186.

【Monographs and Monograph Essays】

1.Jen, Li-Chung, Chen, Ching-I, In May 2019, "Big Data Marketing: Towards the Path of Intelligent Marketing" was published in Taipei by Forward Culture.
2.Jen, Li-Chung, Chou, Chien-Heng, Chen, Ching-I, Hsiu-Wen Liu
In November 2016, "Seven Peaks of Marketing Mastery: Decision-Oriented Analytical Methods" was published in Taipei by Forward Culture. 
3.Jen, Li-Chung, Chen, Ching-I,In November 2015, "Marketing Research: The Cornerstone of Developing Effective Marketing Strategies" was published in Taipei by Forward Culture.
4.Jen, Li-Chung, Chou, Chien-Heng, Chen, Ching-I, Chou, Wayne S. In August 2012, "Statistics: Essential Training for Managers" was published in Taipei by Forward Culture.
 

【Digital Products】

  1. Chen, Ching-I. (2013). From Questionnaire Design to Basic SPSS Application. Taipei: Forward Academic Research Center.
  2. Chen, Ching-I. (2013). Multivariate Analysis Using SPSS. Taipei: Forward Academic Research Center.
  3. Chen, Ching-I. (2013). Statistical Applications with STATA. Taipei: Forward Academic Research Center.

【Seminar Papers】

  1. Chen, Ching-I, Shen, Che-Kai, October 30th to November 1st, 2020 - Research on the Perceived Value of Rural Patients and Its Relationship with Healthcare Service Quality, presented at the International Conference on Cross Healthcare Management, National Taiwan University, Taipei. (Received Outstanding Paper Award)
  2. Chen, Ching-I, Chuang, Yen-Chi, December 18th, 2018 - The Impact of Product Type, Website Functionality, and Website Type on Consumer Online Browsing Behavior, presented at the 15th Annual Conference of the Taiwan Marketing Science Society, National Taiwan University, Taipei.
  3. Chen, Ching-I. Oct. 13-15 2016. Determinants of Foreign Subsidiary Exploring Location-Specific Advantages: Capability Transfer and Experience Accumulation, The Asian Conference on Politics, Economics & Law 2016: Official Conference Proceedings, Kobe, Japan. (National Science Council Program Number104-2410-H-260 -045-)
  4. Chen, Ching-I. May 29-30 2014. Association Map and Inter-Purchase Time Model for Multiple-Category Products, ICMM 2014 : International Conference on Marketing Management, Tokyo, Japan. (National Science Council Program Number102-2410-H-260 -049-)
  5. Chen, Ching-I and Huang, Ding-Jyun. April 23, 2014. Inter-Purchase Time Model for Associated Products, The 10th International Conference on Multinational Enterprises, Taipei, Taiwan. (National Science Council Program Number102-2410-H-260 -049-)
  6. Hsieh, Mei-Chen, Chen, Ching-I, and Lin, Ting-Ling, July12-13, 2012. Female Entrepreneurial Motivation and Growth Intention: Moderating Effects of Family and Husband, Annual Paris Conference on “Business and Social Sciences”, Paris, France.
  7. Siu, Wai-Sum, Lin, Tingling Lin, Fang, Wanchang, Lo, Eric, and Chen, Ching-I, July2-5, 2012. Marketing-related Entrepreneurial Self Efficacy and Entrepreneurial Intentions in Collectivistic Societies: A Comparison of Japan and Taiwan, Academy of Marketing Conference 2012, Southampton, U.K.
  8. Chen, Ching-I, Lin,Ting-Ling , and Huang, Pei- Lun. June 24-28, 2011. Impacts of Host Country Risks on Sequential FDI Location Decisions, Academy of International Business 2011 Annual Meeting, Nagoya, Japan. (National Science Council Program Number99-2410-H-260-015-)
  9. Wang, Chengqi, Clegg, Jeremy, Hsu, Wen-Chung, Lin, Hsin-Mei, Chen, Ching-I. June 24-28, 2011. The Effects of Outward FDI on Home Country R&D Activities: The Roles of Location and Industry Characteristics. Academy of International Business 2011 Annual Meeting, Nagoya, Japan.
  10. Chen, Ching-I, Yeh, Ching-Hsuan, and Yang, Hsu-Jen. June 25-29, 2010. Re-Examination of FDI Location Determinants and Pace: An Organizational Learning Perspective. Academy of International Business 2010 Annual Meeting, Rio de Janeiro, Brazil. (National Science Council Program Number95-2416-H-260-008)
  11. Chen, Ching-I. June 13th, 2009 - Sequential Location Selection Behavior of Taiwanese Investors in Mainland China: Application of Hierarchical Bayesian Ordered Logistic Regression Model, presented at the Academic Conference "Dialogue between Marketing and Metering", National Taiwan University, Taipei. (National Science Council Project No. 95-2416-H-260-008)
  12. Chen, Ching-I, Lin, Ting-Ling, and Lo, Man-Pan, Jan 4-6, 2009, Timing of Sales Promotion of Durable Goods: An Example of Taiwan Automobile Market, Marketing Dynamics Conference 2009, Hamilton, New Zealand.
  13. Chen, Ching-I. December 27th, 2008 - Measurement of Source Effects and Preference Structures: A Comparison of Compensatory and Non-compensatory Models, presented at the 5th Annual Academic Paper Symposium of the Marketing Science Society, National Taiwan University, Taipei. (National Science Council Project No. 96-2416-H-260-003-MY3)
  14. Lin, Ting-Ling, Chen, Ching-I, Jen, Li-Chung,December 11th, 2008 - Heterogeneity of Industry Lifecycle, Technological Characteristics, and Firm Strategy: Empirical Evidence from Hierarchical Bayesian Regression Models, presented at the 2008 Industry Network and Management Seminar, Chi Nan University, Taichung.
  15. Chen, Ching-I, Lin, Ting-Ling, and Lee, Yen-Chu. June 12-14, 2008. The Role of Involvement in Country-of-Origin Effects on Product Choice, 2008 Informs Marketing Science Conference, Vancouver, Canada. (National Science Council Project No. 96-2416-H-260-003-MY3)
  16. Chen, Ching-I. May 30th, 2008 - Location Selection Behavior in Sequential Outward Foreign Direct Investment: Application of Hierarchical Bayesian Ordered Logistic Regression Model. Presented at the 2008 Applied Statistics Academic Conference, Taipei University, Taipei. (National Science Council Project No. 95-2416-H-260-008)
  17. Lin, Ting-Ling, Liu, Heng-Yiu, and Chen, Ching-I. March 14-15, 2008. An Empirical Assessment on Resource Allocation Strategy, Resource Utilization and Firm Performance, MDIS2008 International Conference on Market Development and Investment Strategies, ShenZhen, China.
  18. Chen, Ching-I, & Lee, Yan-Chu. November 3rd, 2007 - The Impact of Country-of-Origin Image on Product Purchase Choice: The Moderating Effect of Involvement Level. Presented at the "Marketing Innovation and Strategic New Thinking" Academic Conference and the 4th Annual Academic Symposium of the Taiwan Marketing Science Society, National Taiwan University, Taipei. (National Science Council Project No. 96-2416-H-260-003-MY3)
  19. Chen, Ching-I. December 16th, 2006 - Customer Lifetime Value Analysis in Database Marketing: Bayesian Mixture Models. Presented at the 3rd Annual Academic Symposium of the Taiwan Marketing Science Society 2006, National Taiwan University, Taipei.
  20. Lin, Ting-Ling, Chen, Ching-I, & Jen, Li-Chung. October 1st, 2006 - Debunking the Myth of the Relationship between Private Brand Strategy and Performance: Application of Hierarchical Bayesian Regression Models. Presented at the Seminar on Paper Development for the Special Issue on "Taiwan Enterprises and International Competitiveness" hosted by the College of Management, National Taiwan University, Taipei.
  21. Jen, Lichung, and Chen, Ching-I. June 7-12, 2006. Modeling Latent Consumption rate to Forecast Purchase Timing: An HB Approach. 2006 Informs Marketing Science Conference, Pittsburgh, USA.(National Science Council Project No. 95-2416-H-260-002-)


【National Science Council Research Program】

  1. Tracking Changes in Customer Value: A Case Study of Online Shopping Database, August 1st, 2014 to July 31st, 2015, Grant: 426,000 NTD. (Project No. 103-2410-H-260-018)

  2. Purchase Period Model of Associated Products, August 1st, 2013 to July 31st, 2014, Grant: 458,000 NTD. (Project No. 102-2410-H-260-049)

  3. Dynamic Impact of Host Country National Risk on Location Choice for Continuous Outward Foreign Direct Investment, August 1st, 2010 to July 31st, 2011, Grant: 535,000 NTD. (Project No. 99-2410-H-260-015)

  4. The Effect of Country-of-Origin on Product Evaluation and Selection: A Study on Moderating Factors, August 1st, 2007 to July 31st, 2010, Grant: 1,658,000 NTD. (Project No. 96-2416-H-260-003-MY3)

  5. Location Selection Behavior in Continuous Outward Foreign Direct Investment: Integration Model of Location Advantage Preference, Learning Effect, and Firm Type, August 1st, 2006 to January 31st, 2008, Grant: 437,000 NTD. (Project No. 95-2416-H-260-008)

  6. Prediction of Purchasing Schedule: Dynamic Inventory Consumption Model, January 1st, 2006 to July 31st, 2006, Grant: 318,000 NTD. (Project No. 95-2416-H-260-002)