Specialty Electives/Organization Behavior and Theory/Professor Hsin-Mei Lin/IBS subfield/Full-English Class

Organization Behavior and Theory

This course focuses on organization theory and its relevance to management, decision-making, strategy, microeconomics, sociology, and political science. It stands out by integrating with MBA and EMBA programs and encouraging dialogue among Organization Theory, Organizational Behavior, and Management. The course's primary aim is to provide an overview of scientific literature in Organizational Behavior (OB), exploring its historical development and critical research topics at individual and group levels. Students will compare different approaches from various disciplines related to OB research.

Moreover, the course emphasizes the central role of organizations in contemporary society, tracing their evolution from bureaucratic structures to networked firms, showcasing diverse forms like multinationals, religious sects, and Internet companies. Academic study in organization theory evaluates their impact on members' lives and society.

This course aims to provide students with the information necessary for future academic and practical exploration, focusing on organizational theory, including studies in management, decision-making, strategy, microeconomics, sociology, and political science. It integrates with MBA and EMBA graduate programs, fostering dialogue between organizational theory, organizational behavior, and management. The main objective is to provide students with an overview of the scientific literature on organizational behavior, including its historical development and major research themes, and to encourage students to critically compare different approaches. Additionally, the course emphasizes the central role of organizations in modern society, tracking their evolution and impact.

As competition between industries and companies intensifies, how to excel in marketing and management is becoming increasingly important. Moreover, in an environment of widespread technology adoption and globalization, conducting international marketing and management is particularly crucial in the field of marketing. This course will systematically introduce relevant theoretical foundations to establish the correct conceptual understanding. Furthermore, through practical case studies, students will be able to integrate theory with practice.