International Marketing Management(MBA)

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Marketing/International Marketing Management(MBA)/Professor Hsu Chiu-Ping

Professional Required Course/International Marketing Management/Professor Hsu Chiu-Ping/Marketing Subfield/MBA

As competition between industries and companies intensifies, mastering marketing and management has become increasingly important. Furthermore, in an environment characterized by technological proliferation and globalization, conducting international marketing and management is an essential course within the field of marketing. This course systematically introduces relevant theoretical foundations to establish correct conceptual understanding. Additionally, through practical case studies, students are able to integrate theory with practice.

Course Feedback from Students:

  • The teacher is dedicated to teaching, and the course content is rich!

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